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Green-hushing!

Updated: Feb 9, 2024




ESG investing has taken off in recent years, but have you heard of "green-hushing"? This is when companies take steps to stay quiet about their climate strategies. They do this through avoidance or refusal. They refrain from taking questions on climate goals or outrightly refuse to answer them. And just in case, you don't ask, well then there is no need for them to do anything. Oh yes, it is different from 'greenwashing'.


So, why would a company resort to 'green-hushing'? Largely because either they do not want to indulge or get checked for 'greenwashing' or they do not want to be flagged for not meeting their target goals! Not only is this unethical, but it can also lead to financial and reputational risks.


That's why corporate governance is crucial in preventing green hushing. By ensuring transparency and accountability, companies can be held responsible for their actions and claims. Let's prioritize honesty and integrity in ESG investing to create a more sustainable future.


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Hi, I'm Sanjay Roye

An accomplished Naval leader with 37 years of extensive experience in challenging VUCA environments across the globe.

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